Japanese “Get a Mac” Ads

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Nearly all white background, check. Smug hipster guy with a cool hair style, check. Hands in the pocket, check. Suit for the PC-guy, check. Unzipped sweatshirt, check. Kitschy piano vamp in the background, check.

Just as Apple is discontinuing the infamous cool Mac-guy versus unhip PC-guy, they are now using this same advertising slant in its Japanese marketing campaigns. The Japanese Apple videos are nearly identical, with the absence of Justin Long and John Hodgman.

I wish Apple would have quit while they were ahead with the success of this ad campaign. Over a dozen of these does seem to be a bit overbearing. People can quickly relate to the PC guy. “Hey, that guy cut me in line at Starbucks!” “Oh, its ok. He has a Mac.” I can’t say blame folks who feel this way as the repercussions of this brand-building exercise is being felt here.

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