Well hello there. Sorry for the time off, but its been a great holiday weekend and I’m finally all back … Continue reading Welcome Back Update
A few brief statistics from my life right now: Number of countries conversed with today: 6 Number of team groups … Continue reading Brief Statistics
Are you confused? So first there was the news that Justin Long was no longer making Apple commercials. Next, I … Continue reading Apple Advertisements, What Gives?
A few months ago, I wrote a post on free education resources online. Today, I continue that post a bit … Continue reading 134 Free Academic Podcasts
Nearly all white background, check. Smug hipster guy with a cool hair style, check. Hands in the pocket, check. Suit for the PC-guy, check. Unzipped sweatshirt, check. Kitschy piano vamp in the background, check.
Just as Apple is discontinuing the infamous cool Mac-guy versus unhip PC-guy, they are now using this same advertising slant in its Japanese marketing campaigns. The Japanese Apple videos are nearly identical, with the absence of Justin Long and John Hodgman.
I wish Apple would have quit while they were ahead with the success of this ad campaign. Over a dozen of these does seem to be a bit overbearing. People can quickly relate to the PC guy. “Hey, that guy cut me in line at Starbucks!” “Oh, its ok. He has a Mac.” I can’t say blame folks who feel this way as the repercussions of this brand-building exercise is being felt here.
My del.icio.us crawling for videos of Japan picked up something interesting today – a well shot mini-documentary on the social-withdrawal … Continue reading Hikikomori Video